Work
Work
SilhouetteAR
SilhouetteAR
Silhouette AR is an augmented reality (AR) children's book that combines traditional storytelling with immersive digital experiences in order to enhance the learning experience
Silhouette AR is an augmented reality (AR) children's book that combines traditional storytelling with immersive digital experiences in order to enhance the learning experience
Year :
Year :
2024
2024
Sector :
Sector :
Digital Education
Digital Education
Duration and status:
Duration and status:
1.5 months for the first story
1.5 months for the first story
My Role :
My Role :
Entrepreneur
Product designer
Product manager
Unity developer
Entrepreneur
Product designer
Product manager
Unity developer
Hypothesis
Hypothesis
Parents and educators seek innovative methods to engage children in learning, especially given children's growing interest in technology. A product that combines physical books with cutting-edge AR technology can create a dynamic learning experience that enhances both entertainment and education. This interactive approach fosters deeper engagement, making it a valuable tool for early childhood development.
Parents and educators seek innovative methods to engage children in learning, especially given children's growing interest in technology. A product that combines physical books with cutting-edge AR technology can create a dynamic learning experience that enhances both entertainment and education. This interactive approach fosters deeper engagement, making it a valuable tool for early childhood development.
Case study content:
Case study content:
Discovery
Discovery
Key Findings
Key Findings
Deliverables:
Deliverables:
Personas
User Journey
Personas
User Journey
During the research phase, I read about children’s development phases in order to position the product for the right age. It turns out children can start recognizing silhouettes at 3 years of age. I
During the research phase, I read about children’s development phases in order to position the product for the right age. It turns out children can start recognizing silhouettes at 3 years of age. I
Kindergarten teacher and mom to a 3 year old boy
Kindergarten teacher and mom to a 3 year old boy
Behaviors and habits:
Behaviors and habits:
Hannah is always surrounded by preschoolers. As part of her job and at home as a mom. She always looks for new ways to engage with the children and to get them interested in learning. She likes using technology in her class. At home she likes reading to her 3 years old.
Hannah is always surrounded by preschoolers. As part of her job and at home as a mom. She always looks for new ways to engage with the children and to get them interested in learning. She likes using technology in her class. At home she likes reading to her 3 years old.
Frustrations and pain points:
Frustrations and pain points:
“My little toddler always want to play with my phone or my iPad, I don’t want him to use it without me so I’m always looking for games we can play together”
“ teaching the children about animals it would be nice if I could show them a realistic model maybe something they can touch and hear “
“My little toddler always want to play with my phone or my iPad, I don’t want him to use it without me so I’m always looking for games we can play together”
“ teaching the children about animals it would be nice if I could show them a realistic model maybe something they can touch and hear “
Lucy
Lucy
4
4
Kindergarten teacher and mom to a 3 year old boy
Kindergarten teacher and mom to a 3 year old boy
Behaviors and habits:
Behaviors and habits:
Lucy is very curious and likes learning new things. She loves books and enjoys reading books with her parents. She also likes watching children’s YouTube channels that teach children about animals and watching cartoons.
Lucy is very curious and likes learning new things. She loves books and enjoys reading books with her parents. She also likes watching children’s YouTube channels that teach children about animals and watching cartoons.
Frustrations and pain points:
Frustrations and pain points:
“Mommy doesn’t allow me to play with her iPad, but I like playing games on it”
“Visiting the zoo was so much fun, I wish we could go again soon”
“Mommy doesn’t allow me to play with her iPad, but I like playing games on it”
“Visiting the zoo was so much fun, I wish we could go again soon”
Game Concept
Game Concept
Introducing an engaging, educational experience for young children: a silhouette book that invites kids to guess the animal hidden in each silhouette. Using a dedicated AR app, the silhouettes act as markers, bringing the animals to life in 3D. Once revealed, children can see the animal, hear its sound, and discover its name along with fun facts, creating a playful, immersive learning adventure. This innovative concept combines reading with interactive technology, making learning about animals a captivating and memorable experience.
Introducing an engaging, educational experience for young children: a silhouette book that invites kids to guess the animal hidden in each silhouette. Using a dedicated AR app, the silhouettes act as markers, bringing the animals to life in 3D. Once revealed, children can see the animal, hear its sound, and discover its name along with fun facts, creating a playful, immersive learning adventure. This innovative concept combines reading with interactive technology, making learning about animals a captivating and memorable experience.
Using a dedicated AR app, the silhouettes act as markers, bringing the animals to life in 3D. Once revealed, children can see the animal, hear its sound, and discover its name along with fun facts, creating a playful, immersive learning adventure
Using a dedicated AR app, the silhouettes act as markers, bringing the animals to life in 3D. Once revealed, children can see the animal, hear its sound, and discover its name along with fun facts, creating a playful, immersive learning adventure
OKRs
OKRs
Objective 1 - Technical OKR
Develop a fully functional AR app for the children's book.
Objective 1 - Technical OKR
Develop a fully functional AR app for the children's book.
KR 1: Complete AR integration for 5 pages using Vuforia within 3 months.
KR 2: Achieve 90% marker recognition in testing by launch.
KR 3: Implement sound and info text for 100% of objects.
KR 1: Complete AR integration for 5 pages using Vuforia within 3 months.
KR 2: Achieve 90% marker recognition in testing by launch.
KR 3: Implement sound and info text for 100% of objects.
Objective 2 - User OKR
Enhance user engagement and learning.
Objective 2 - User OKR
Enhance user engagement and learning.
KR 1: Reach 85% satisfaction in beta testing.
KR 2: Achieve 30% user retention after 3 months.
KR 3: Ensure 75% interaction with visual and audio features
KR 1: Reach 85% satisfaction in beta testing.
KR 2: Achieve 30% user retention after 3 months.
KR 3: Ensure 75% interaction with visual and audio features
Product Backlog
Product Backlog
1. High Priority: Must-Have Features
1. High Priority: Must-Have Features
Easy Onboarding: Provide a smooth introduction for parents and children to the AR book and its functionality.
Basic AR Interaction: Include interactions with one or two animals to establish core user experience.
Easy Onboarding: Provide a smooth introduction for parents and children to the AR book and its functionality.
Basic AR Interaction: Include interactions with one or two animals to establish core user experience.
2. Medium Priority: Important Features
2. Medium Priority: Important Features
Animal Selection & Info: Allow users to select animals and access engaging educational content.
Child-Friendly UI: Use accessible fonts and simple navigation suited for young users.
Animal Selection & Info: Allow users to select animals and access engaging educational content.
Child-Friendly UI: Use accessible fonts and simple navigation suited for young users.
3. Low Priority: Nice-to-Have Features
3. Low Priority: Nice-to-Have Features
Advanced Animations: Add complex animations in later iterations to enhance engagement.
Advanced Animations: Add complex animations in later iterations to enhance engagement.
4. Ongoing: Continuous Improvement
4. Ongoing: Continuous Improvement
User Feedback: Implement a feedback system to gather insights.
Iterative Updates: Regularly update based on feedback to improve user experience over the product’s lifecycle.
User Feedback: Implement a feedback system to gather insights.
Iterative Updates: Regularly update based on feedback to improve user experience over the product’s lifecycle.
Design System
Design System
The typeface was selected for ease of readings well as its childlike qualities. The color palette was generated using an AI color tool. I used the project description as a prompt. I also adjusted some of the colors for a better contrast and readability. The illustrations used for the app Icon and story buttons were also generated with an online AI tool.
The typeface was selected for ease of readings well as its childlike qualities. The color palette was generated using an AI color tool. I used the project description as a prompt. I also adjusted some of the colors for a better contrast and readability. The illustrations used for the app Icon and story buttons were also generated with an online AI tool.
Typography
Typography
Typeface
Andika New Basic
Heading 1
40px
Heading 2
28px
Body Text bold
14px
Body Text Regular
14px
Color palette
Color palette
EEBC59
F8BD36
FFF5CA
8BE47D
3C1640
A07DE4
3C1640
Icons and Buttons
Icons and Buttons
App Icon
App Icon
Stories Buttons
Stories Buttons
Exit Button
Exit Button
UI
UI
The 3D model were downloaded from free resources. So did the sound files. I generated the short texts with ChatGPT. I built the app using Vuforia in Unity.
The 3D model were downloaded from free resources. So did the sound files. I generated the short texts with ChatGPT. I built the app using Vuforia in Unity.
Learnings from challenges
Learnings from challenges
Resourcefulness with Limited Budget : Developing this app with a zero budget taught me to maximize free resources, from Unity 3D and Vuforia to open-source 3D models and sound assets. This approach sharpened my ability to source cost-effective, high-quality content.
Technical Flexibility : Adapting to software constraints, like using older Unity versions and building only for Android, sharpened my problem-solving in game development.
Child-Centric Design and Research : Researching child-friendly design elements gave me insights into user-centered design tailored to specific age groups, ensuring the app was engaging for both young children and adults.
Leveraging AI for Efficiency : Using AI content generation tools for text and illustrations expanded my toolkit, revealing the efficiency of automation in low-budget projects.
Resourcefulness with Limited Budget : Developing this app with a zero budget taught me to maximize free resources, from Unity 3D and Vuforia to open-source 3D models and sound assets. This approach sharpened my ability to source cost-effective, high-quality content.
Technical Flexibility : Adapting to software constraints, like using older Unity versions and building only for Android, sharpened my problem-solving in game development.
Child-Centric Design and Research : Researching child-friendly design elements gave me insights into user-centered design tailored to specific age groups, ensuring the app was engaging for both young children and adults.
Leveraging AI for Efficiency : Using AI content generation tools for text and illustrations expanded my toolkit, revealing the efficiency of automation in low-budget projects.
Learnings from challenges
Learnings from challenges
Resourcefulness with Limited Budget : Developing this app with a zero budget taught me to maximize free resources, from Unity 3D and Vuforia to open-source 3D models and sound assets. This approach sharpened my ability to source cost-effective, high-quality content.
Technical Flexibility : Adapting to software constraints, like using older Unity versions and building only for Android, sharpened my problem-solving in game development.
Child-Centric Design and Research : Researching child-friendly design elements gave me insights into user-centered design tailored to specific age groups, ensuring the app was engaging for both young children and adults.
Leveraging AI for Efficiency : Using AI content generation tools for text and illustrations expanded my toolkit, revealing the efficiency of automation in low-budget projects.
Resourcefulness with Limited Budget : Developing this app with a zero budget taught me to maximize free resources, from Unity 3D and Vuforia to open-source 3D models and sound assets. This approach sharpened my ability to source cost-effective, high-quality content.
Technical Flexibility : Adapting to software constraints, like using older Unity versions and building only for Android, sharpened my problem-solving in game development.
Child-Centric Design and Research : Researching child-friendly design elements gave me insights into user-centered design tailored to specific age groups, ensuring the app was engaging for both young children and adults.
Leveraging AI for Efficiency : Using AI content generation tools for text and illustrations expanded my toolkit, revealing the efficiency of automation in low-budget projects.
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